The purpose of this assignment was to describe and analyse an effective, or ineffective piece of communication by considering the appropriateness and effectiveness of the medium
Read More
This assignment requires students to analyse the messages used by the participants in a chosen topical item/news story/campaign reported by mainstream media or social media.
Read MoreThis assignment required me to write a news release for three given scenarios,described in three briefs. Click here for the brief. Click here for my
Read MoreIn this presentation, I describe the shift from print to digital media and the impact it has had on communicating with stakeholders – in particular
Read MoreThis solo exercise shows my understanding of integrated communications. It examines and compares the group project – click here – and a chosen campaign, the
Read MoreThe aim of this assignment was to conceive, construct and deliver an individual piece of communication in two minutes or less to achieve a specified
Read MoreFor this assignment, I acted as the creative director and was responsible for content creation, and visuals whilst ensuring the team stayed on target according
Read MoreThis module has provided many valuable insights into how the PR industry currently functions and what can be done to improve it. PR’s poor reputation
Read MoreActivists have often been neglected by PR practitioners, even though they can be important stakeholders to organisations (Coombs and Holladay, 2012). However, this has changed
Read MoreTrust has always been the foundation for any good relationship. As PR is a relationship focussed industry, it is imperative for trust to be maintained
Read More